If at any time there is a potential vulnerability identified, Samsung will act promptly to investigate and resolve the issue in order to fully secure consumers’ personal data. This is done to safeguard our end-users against security risks, including but not limited to loss or unauthorized access and destruction, use, modification or disclosure of data/information. End-to-End Security: Strong security measures are the backbone of privacy and data protection, and as such, we provide topnotch security throughout the Smart TV experience, from an administrative, to technical, to physical.The aim is to make sure that we are doing everything we can to be proactive, and not reactive, with respect to data and information, and to make sure that our consumers feel comfortable. Privacy by Design: Samsung Smart TVs incorporate and embed privacy as a core component directly into all of our systems and services at the onset, not as an afterthought.All of Samsung’s privacy practices stem from the basic principles set forth below. That’s why Samsung has developed the Five Principles of Samsung Smart TV Data Protection. Protecting your data and information is not only necessary, it is also in everyone’s best interests. Further details about how personal data is processed can be found in Samsung’s Privacy Policy, which can be reviewed at any time by clicking here.įive Principles of Samsung Smart TV Data Protection We deeply honor the trust placed in us to deliver on that commitment, and below we wanted to share our privacy principles and steps that consumers can take to ensure that their TVs and the information on their TVs are as secure as possible, all the time. With more TV changes and innovations than ever before, we want to make sure that our Samsung consumers understand what the enhanced TV experience means to them, beyond the additional features and controls.īecause the trust and privacy of users is critical to us, we take painstaking efforts to protect all consumer information that we have – be it personal data, usage data or device identifiers. We believe that our success depends on consumers’ trust in us, and the products and services that we provide. Samsung, as a pioneer and the market leader in the global Smart TV sector, has been at the forefront of this innovation, and our focus remains on building intelligent and integrated systems and services that will give customers seamless and, intuitive access, more content choices and an enhanced integrated entertainment experience. Consumers expect to control their video content experience, want to be able to engage with their content and tailor it to their personal interests. Today, Smart TVs with their connectivity capabilities are continuously breaking the norms and enabling users to take advantage of a far more advanced and accelerated TV experience. This is no longer the case and, simply put, this old-fashioned paradigm of “television” is no longer relevant. There were only a handful of broadcasters transmitting programs and viewers could only watch programming according to a pre-determined schedule. It wasn’t long ago when television was a one directional medium.
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